Anine Bing: Model, Musician, Wife, Mom... just to name a few. Add Founder and Chief Creative Officer to that list but most importantly a female game changer in her field.
She launched her brand in 2012 in sunny Los Angeles, CA. But did you know it all started from blogging? and her garage?!
No joke! Being a blogger people were constantly commenting on her blog about her style and what she was wearing. One day, Anine was home with her daughter and was bored so she decided to clean out her closet (apparently she cleans it out monthly to get rid of the clutter “because if you get rid of the clutter in your life you will be so much more successful” she believes). Anine put her old clothes up for sale on her blog and one hour later she sold out of 100 pieces!
Within a few months she launched a website out of her garage, with her husband. Instagram had just started so she saw the idea of building her brand through Instagram by her wearing her pieces and sending it to her friends. Her friends started wearing the brand and posting it and that way they slowly built up the company.
To say Anine Bing didn’t start off as a traditional brand would be an accurate statement. She continues to show how successful she is at, just about everything, especially in making major career changes along with designing quintessential effortless pieces you can wear everyday day to night.
TIMELESS STATEMENT PIECES
Anine Bing is often asked where does she see the brand going from here and what can the Fashion World expect from AB in the near future?
Her response is “We will continue to design Bad Ass Pieces”.
Make sure to shop Wylie Grey for AB’s Bad Ass Pieces!